Questions to ask your brand identity designer

Getting a brand identity made, when you have no idea how the process works or what is involved, can be daunting. However, its YOUR business, and you should make sure you feel in control of the process and outcomes!

If you're looking to get a new logo or brand identity for your business, its important to make sure your designer knows what it is you need, and you know what it is that they can do for you. The best way to avoid disappointment is clear communication from the beginning of the process. If you have little experience in design, marketing and brand identities, you should be looking for a designer who will teach you about it along the way and involve you in the process. Just because you don't know, does mean you can't learn something!

The best way to be active in the design process for your business's brand identity, is to know what questions to ask your designer. Asking for what you need, as well as asking for more information, does not make you less capable as a business owner or person. It shows strength and passion!

Questions to ask

Prices and deliverables

→What are your prices?

→What is included in your price?

→Will I own the final design?

→What program do you use?

→Will I get the working files?

→What file format will they be in?

Process and contract

→What is your process?

→At what stages in the process will I see your work?

→What will the timeline be?

→How many revisions do I get?

→Can I review our contract?

Experience and portfolio

→What do you know about my industry landscape?

→What about my project excites you?

→How will your past experience add to this project?

→Do you have any past work that I can see?

Deliverables in depth

→How many versions of the final logo will I get?

→Is any collateral design included in this package?

→What exact final file types and how many variations are included in the final deliverables?

How can I help this process

→How involved will I be in the process?

→How often will you check in with me?

→What do you need from me and my business?

When can we get started?!

Looking for a logo design or full brand identity package? The Bread & Butter Club LOVES doing just that, and connecting it into your businesses marketing strategy as a whole. Give us a shout, and we'd love to set up a time to talk about your needs (and you can ask us all these questions!).

Copyright © 2020 Bread & Butter Club.

The Bread & Butter Club is based in Calgary, AB.

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We want to acknowledge that the Bread & Butter Club exists and operates on Moh'kinsstis and the traditional Treaty 7 territory and the Blackfoot Confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut'ina Nations. We acknowledge that this territory is the home to Métis Nation of Alberta, Region 3 within the historical northwest Métis homeland.


We also want to be accountable for our passive participation of the colonial practices that have been exercised both historically and contemporarily. We are guests on this land, and accept our title as unwelcome settlers.

We hope that we can get to a point with the Club where we are able to make consistent and meaningful financial reparations back to nations in Treaty 7, we want to prioritize indigenous sovereignty and power, and understand that as settlers we hinder and prevent this. 

We are not just acknowledging our living on this land, but our role as colonialist and destroyers in the story of the indigenous nations of treaty 7 and indigenous communities over Turtle Island as a whole. 

- Shanley & Molly, co-leaders at the Bread & Butter Club